Time for change to tackle climate change
As part of our Corporate Social Responsibility (CSR) policy, we have supported a number of global projects. Over the past few years we have made a corporate donation to PLAN International which is a development and humanitarian organization. Given the recent media coverage and reports from The UN Development Programme (UNDP) and UN Climate Change (UNFCCC) concerning the rapid progression and impact of environmental change across the globe, this year we are supporting an organization which both addresses social issues with consideration for climate change.
We are delighted to announce that we will partner with treedom – since its foundation in 2010, more than 830,000 trees have been planted globally. All trees are planted directly by local farmers and bring environmental, social and financial benefits to their communities. Thanks to its business model, in 2014 treedom became part of the Certified B Corporations1, a network of companies that stand out for high environmental and social performance.
To celebrate the end of our 25th year in business we will purchase 250 trees which we have agreed to plant in Columbia. Each tree will come with a QR code which allows us to connect to a webcam which will show us one of the 250 trees, allowing us to watch it grow and flourish.
So how does treedom benefit communities and the environment?
Each Treedom agroforestry project must also have a high social value. Treedom has the clear mission to engage farmers’ groups and cooperatives, and their own families, in order for the reforestation projects to create truly empowered local communities.
In addition to financial support for tree planting and care, Treedom projects must deliver tangible economic benefits to local communities, such as: creating new jobs and alternative sources of income, training and education opportunities, etc.
Our project areas must benefit overall from the initiatives we implement. The selection of the species to be planted is determined according to the needs expressed by the local communities, respecting local biodiversity.
1 Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. … B Corps form a community of leaders and drive a global movement of people using business as a force for good.