Confidence Beyond Compliance

Switching a medicinal product from prescription-only (Rx) to over-the-counter (OTC) can be an attractive option, both for patients and manufacturers. It isn’t a simple process however. It is important to carefully consider which path to take for an Rx-to-OTC switch, as a negative decision means resolving a legal dispute regarding the amount of national freedom that ultimately remains. We advise medicinal product manufacturers in strategic planning and implementation so that their Rx-to-OTC switches succeed every time.